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NASCAR [electronic resource] : using technology to improve the experience / Irving Rein and Ben Shields.

By: Rein, Irving J [spk]Contributor(s): Shields, Ben [spk]Material type: Film

FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (1 min.) : color, sound)Subject(s): NASCAR (Association) | Sports car racing | Sports spectators -- Psychology | Sports -- Information services | Sports -- Marketing -- Case studiesOnline resources: Click here to access online Summary: The case study describes how NASCAR provides the fan in the stand with a competitor's experience.

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Animated audio-visual presentation with synchronized narration.

Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields.

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The case study describes how NASCAR provides the fan in the stand with a competitor's experience.

Mode of access: World Wide Web.