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1.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

by McDonald, Malcolm | Dunbar, Ian, 1951-.

Edition: [3rd ed.].Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: TUM Main CampusCall number: HF 5415.127.M398 2004 (1).

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2.
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Developing a marketing strategy [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

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3.
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Strategic marketing [electronic resource] : the six imperatives / Noel Capon.

by Capon, Noel [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available :

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4.
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Blue ocean strategy [electronic resource] / Ashok Kurtkoti.

by Kurtkoti, Ashok [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2015Online access: Click here to access online Availability: No items available :

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5.
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Personality and psychographics [electronic resource] / Namita Bhatnagar.

by Bhatnagar, Namita [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Other title: Personality & psychographics.Online access: Click here to access online | Series Availability: No items available :

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6.
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Subcultures and socialization [electronic resource] / Lisa Peñaloza.

by Peñaloza, Lisa [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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7.
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Profit, the role of world class strategic marketing planning [electronic resource] / Malcolm McDonald.

by McDonald, Malcolm [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

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8.
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The use of social grading in British market research [electronic resource] / Erhard Meier.

by Meier, Erhard [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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9.
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Targeting & segmentation in marketing [electronic resource] / Peter Sleight.

by Sleight, Peter, 1944- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Targeting and segmentation in marketing.Online access: Click here to access online | Series Availability: No items available :

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10.
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The statistics of segmentation and classification [electronic resource] / Barry Leventhal.

by Leventhal, Barry [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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11.
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Segmenting your data for maximum customer insight [electronic resource] / Mark Robinson.

by Robinson, Mark [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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12.
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Market segmentation [electronic resource] : a fundamental concept of marketing / Malcolm McDonald.

by McDonald, Malcolm, 1938- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series (Targeting and segmentation in marketing) | Series (Principles of marketing) Availability: No items available :

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13.
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Geodemographics [electronic resource] / Richard Webber.

by Webber, Richard, 1947- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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14.
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Options for segmenting the mature consumer [electronic resource] / Sarah Robson.

by Robson, Sarah [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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15.
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Market segmentation [electronic resource] : a vital component of hotel marketing / Martin Evans.

by Evans, Martin [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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