Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
Material type:
TextPublisher: Oxford ; MA : Elsevier/Butterworth-Heinemann, 2004Edition: [3rd ed.]Description: xxv, 465 p. : col. ill. ; 25 cmISBN: 0750659815 (pbk.)Subject(s): Market segmentationLOC classification: HF5415.127 | .M398 2004Online resources: Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode |
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TUM Main Campus | HF 5415.127.M398 2004 (Browse shelf) | Available | 027462 |
Includes bibliographical references and index.