Profit, the role of world class strategic marketing planning [electronic resource] / Malcolm McDonald.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2012Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Business planning | Market segmentation | Marketing research | Marketing -- Planning | Strategic planningOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The need for marketing planning -- Key elements of world class marketing -- How to begin the process -- How to understand your market -- How to segment your market -- How to understand your customers' needs -- How to prioritise your marketing objectives and strategies -- how to test the value of your marketing plan.
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Mode of access: World Wide Web.