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1.
Strategic Industrial Marketing

by Chisnall M, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey ; Prentice Hall ; 1985Availability: Items available for loan: TUM Main CampusCall number: HF 5415.C45 (1).

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2.
Strategic Industrial Marketing

by Chisnall M, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 1985Availability: Items available for loan: TUM Main CampusCall number: HF 5415.C45 (1).

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3.
Industrial marketing Analysis,planning and control"

by Reeder, Robert R.".

Edition: 2nd Ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHL Learning 1991; 1991Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 R44 1991 (1).

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4.
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B2B data-driven marketing [electronic resource] / Ruth P. Stevens.

by Stevens, Ruth P. (Ruth Palmer) [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

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5.
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How Makino Americas uses data and content to generate leads [electronic resource] / Ruth P. Stevens.

by Stevens, Ruth P. (Ruth Palmer) [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

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6.
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Channels of distribution [electronic resource] / Anne Marie Doherty.

by Doherty, Anne Marie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Online access: Click here to access online | Series Availability: No items available :

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7.
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The evolution of CRM [electronic resource] / Neil Woodcock and Merlin Stone.

by Woodcock, Neil [spk] | Stone, Merlin, 1948- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2014Other title: Evolution of customer relationship management.Online access: Click here to access online | Series Availability: No items available :

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8.
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Organizational buying [electronic resource] / Greg W. Marshall.

by Marshall, Greg W [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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9.
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Organizational buyer behavior [electronic resource] / Peter Naudé.

by Naudé, Peter [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Other title: Organisational buyer behaviour | Organizational buyer behavior.Online access: Click here to access online | Series Availability: No items available :

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10.
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Which digital marketing formats work? [electronic resource] / Val-Pierre Genton.

by Genton, Val-Pierre [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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11.
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Search engine marketing [electronic resource] / Lisa Ditlefsen.

by Ditlefsen, Lisa [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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12.
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Global and local perspectives in B2B branding [electronic resource] / Holger Ambroselli.

by Ambroselli, Holger [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Global and local perspectives on B2B branding.Online access: Click here to access online | Series Availability: No items available :

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13.
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Building B2B brands through advertising [electronic resource] / Fabio Torlini.

by Torlini, Fabio [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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14.
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B2B planning & strategy [electronic resource] : reducing the complexity of planning business-to-business campaigns / John Bottom.

by Bottom, John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: B2B planning and strategy.Online access: Click here to access online | Series Availability: No items available :

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15.
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B2B integrated marketing [electronic resource] / Chris Wilson.

by Wilson, Chris [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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16.
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B2B price optimization analytics [electronic resource] / Jon Higbie.

by Higbie, Jon [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2009Online access: Click here to access online | Series Availability: No items available :

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