Search engine marketing [electronic resource] / Lisa Ditlefsen.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Why search engine marketing -- What is SEO (search engine optimization) and PPC (pay per click) advertising -- Organic and paid results -- How search engines work -- The importance in ranking highly in the search engines result pages -- Principles of search engine optimization -- Keyword and competitor research -- Trend analysis tools -- Targeting and mapping -- Content optimization -- Optimizing the title tag -- Meta description tag -- Unethical search engine optimization -- Link building and google PageRank -- Web analytics.
Access restricted to subscribers.
Mode of access: World Wide Web.