Which digital marketing formats work? [electronic resource] / Val-Pierre Genton.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. B2B Advertising: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (33 min.) : color, sound)Subject(s): Advertising, Industrial | Industrial marketing | Internet marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Market opportunity -- Buyers are going online to gain knowledge and advertizers are following them -- B2B marketing's big challenge: map marketing tactics across buying cycle to maximize MROI -- Digital marketing formats -- Online display ads -- Sponsorship -- Search -- Email -- Web 2.0 social media -- Audio/visual -- Three simple steps to webcasting -- The importance of engagement -- Many forms of webcasting -- Distribution -- Tracking -- Measuring ROI.
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Mode of access: World Wide Web.