B2B price optimization analytics [electronic resource] / Jon Higbie.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s): Industrial marketing | Organizational effectiveness | PricingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Applications within many industries -- Typical B2B sales process with pricing analytics -- Responsibilities of the pricing analytics team -- Determining optical pricing quotes -- Price optimization process -- Data requirements -- Computing the market response units -- Considerations for determining the contribution function -- Determining the optimal quote price.
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Mode of access: World Wide Web.