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1.
Momentum How Companies Become Unstoppable Market Forces

by Ricci Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Volkmann 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .R5416 2002 (1).

2.
Understanding digital marketing marketing strategies for engaging the digital generation

by Ryan, Damian.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2012Availability: Items available for loan: TUM Main CampusCall number: HF5415.1265 .R93 2012 (1).

3.
Developing a marketing strategy [electronic resource] / Jean-François Denault.

by Denault, Jean-François [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

4.
Digital strategy [electronic resource] / Annmarie Hanlon.

by Hanlon, Annmarie [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2016Online access: Click here to access online | Series Availability: No items available :

5.
The helpfulness of user-generated product reviews [electronic resource] : a retailer's perspective / Yue Pan.

by Pan, Yue [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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