Shoppernomics [electronic resource] : understanding the structure for marketing communications / Roddy Mullin.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (21 min.) : color, sound)Subject(s): Communication in marketing | Consumer behavior | Consumers -- Psychology | Marketing | Retail trade | Sales promotion | Shopping | Social media -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Shoppernomics -- Promotional marketing -- Retailing -- Customer perspective -- Triggers -- Engram -- Tesco -- Tipping point -- Subconscious communication -- Core market -- Early adopters -- Social media -- Local knowledge -- Shopper behaviour.
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Mode of access: World Wide Web.