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1.
Strategic Advertising Management

by Elliott,Richard.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Oxford University Press 2005Availability: Items available for loan: TUM Main CampusCall number: HF 5438.5.P475 2005 (2).

2.
Advertising And Promotion

by Belch,Michael.A.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 2009Availability: Items available for loan: TUM Main CampusCall number: HF 5823 .B387 2009 (2).

3.
Strategic Marketing:Planning and Control

by Ashford,Ruth.

Edition: 3rd edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Elsevier 2001Availability: Items available for loan: TUM Main CampusCall number: HF 5415.135 .D78 2001 (1).

4.
ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP

by SHIMP TERENCE A.

Edition: 6TH EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: MASON THOMSON 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .123 S54 2003 (1).

5.
Sales promotion [electronic resource] / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online | Series Availability: No items available :

6.
Shoppernomics [electronic resource] : understanding the structure for marketing communications / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online | Series Availability: No items available :

7.
Promotional marketing [electronic resource] / Roddy Mullin.

by Mullin, Roddy [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online | Series Availability: No items available :

8.
The marketing mix [electronic resource] / Michael J. Baker.

by Baker, Michael John [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2012Online access: Click here to access online | Series Availability: No items available :

9.
Global consumers and in-store promotions [electronic resource] / Don E. Schultz.

by Schultz, Don E [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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