Mullin, Roddy.
Shoppernomics understanding the structure for marketing communications / [electronic resource] : Roddy Mullin. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (21 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Shoppernomics -- Promotional marketing -- Retailing -- Customer perspective -- Triggers -- Engram -- Tesco -- Tipping point -- Subconscious communication -- Core market -- Early adopters -- Social media -- Local knowledge -- Shopper behaviour.
Access restricted to subscribers.
Mode of access: World Wide Web.
4700 Henry Stewart Talks
Communication in marketing.
Consumer behavior.
Consumers--Psychology.
Marketing.
Retail trade.
Sales promotion.
Shopping.
Social media--Marketing.
Shoppernomics understanding the structure for marketing communications / [electronic resource] : Roddy Mullin. - London : Henry Stewart Talks, 2019. - 1 online resource (1 streaming video file (21 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Shoppernomics -- Promotional marketing -- Retailing -- Customer perspective -- Triggers -- Engram -- Tesco -- Tipping point -- Subconscious communication -- Core market -- Early adopters -- Social media -- Local knowledge -- Shopper behaviour.
Access restricted to subscribers.
Mode of access: World Wide Web.
4700 Henry Stewart Talks
Communication in marketing.
Consumer behavior.
Consumers--Psychology.
Marketing.
Retail trade.
Sales promotion.
Shopping.
Social media--Marketing.