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381.
Marketing the sports organisation : building networks and relationships / Alain Ferrand and Scott McCarthy.

by Ferrand, Alain, 1952- | McCarthy, Scott, 1958-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2009Online access: Table of contents only Availability: Items available for loan: TUM Main CampusCall number: GV716.F473 2009 (1).

382.
ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS / TERENCE A SHIMP

by SHIMP TERENCE A.

Edition: 6TH EDMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: MASON THOMSON 2003Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .123 S54 2003 (1).

383.
Physician ancillary services : / the Coker Group ; J. Max Reiboldt ... [et al.]

by Stanley, Kay, 1944- | Coker Group.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sudbury, Mass. : Jones and Bartlett, c2006Availability: Items available for loan: TUM Main CampusCall number: RA 974.R43 2006 (1).

384.
Marketing Management

by Kotler, Philip | Keller, Kevin Lane.

Edition: 14 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: England Pearson Education Limited 2013Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13 .K64 2013 (2).

385.
Strategic management of health care organizations / Peter M. Ginter, Linda M. Swayne, W. Jack Duncan.

by Ginter, Peter M | Swayne, Linda E | Duncan, W. Jack (Walter Jack) | Duncan, W. Jack (Walter Jack). Strategic management of health care organizations.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Malden, Mass., USA : Blackwell, 1998Availability: Items available for loan: TUM Main CampusCall number: RA 971 .D78 1997 (1).

386.
Marking in travel and tourism Alan Fyall

by Fyall Alan, 2009 | Middleton victor t.c 4.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routlegde 2009Availability: Items available for loan: TUM Main CampusCall number: G155.A1M475 2009 (1).

387.
Marketing in travel and tourism Victor T.c Middleton

by Middleton Victor T.c, 2009 | Fyall Alan 4.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2009Availability: Items available for loan: TUM Main CampusCall number: G 155.A1M475 2009 (1).

388.
MARKETING IN TRAVEL AND TOURISM VICTOR T.C.MIDDLETON

by MIDDLETON T.C. VICTOR, 2009.

Edition: 4th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK ROUTLEDGE 2009Availability: Items available for loan: TUM Main CampusCall number: G155.A1M475 2009 (1).

389.
Cases in strategic marketing management : Vincze, Julian and Anderson, Carol

by Vincze, Julian and Anderson, Carol | Quelch, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice-Hall, c2001Availability: Items available for loan: TUM Main CampusCall number: HF 5414.13.A523 2000 (1).

390.
The definitive guide to strategic content marketing : perspectives, issues, challenges and solutions / Lazar Dzamic and Justin Kirby.

by Džamić, Lazar [author.] | Kirby, Justin [author.].

Edition: 1 Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : New York : Kogan Page Ltd, [2018]Availability: Items available for loan: TUM Main CampusCall number: HF 5415.1265.D93 2018 (3).

391.
Social media campaigns : strategies for public relations and marketing / Carolyn Mae Kim.

by Kim, Carolyn Mae [author.].

Edition: 2nd Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Routledge, 2021Availability: Items available for loan: TUM Main CampusCall number: HO 59.K558 2021 (2).

392.
Strategic marketing management : the framework

by Chernev, Alexander [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Cerebellum Press 2019Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.C5153 2019 (1).

393.
Principles of marketing / Philip Kotler, Gary Armstrong. Opresnik, Marc Oliver.

by Kotler, Philip | Armstrong, Gary Oprensnik, Marc Oliver.

Edition: 18th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow, England : Pearson, c2021Availability: Items available for loan: TUM Main CampusCall number: HF 5415.K636 2021 (1).

394.
Marketing Management

by Kotler, Philip (Northwestern University) | Chernev, Alexander (Northwestern University) | Keller, Kevin Lane (Dartmouth college).

Edition: 16th Edition , Global EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: United Kingdom Pearson Education Limited 2022Availability: Items available for loan: TUM Main CampusCall number: HF 5415.13.K64 2022 (1).

395.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Prentice Hall, 1996Availability: Items available for loan: TUM Main CampusCall number: HF 5415.K636 1996 (1).

396.
Principles and practice of marketing / David Jobber.

by Jobber, David, 1947-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, [1995]Availability: Items available for loan: TUM Main CampusCall number: HF 5415.J5 2004 (1).

397.
Tourism and hospitality marketing a global perspective

by Hudson ,Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles, SAGE 2008Availability: Items available for loan: TUM Main CampusCall number: TX 911.3 .H83 2008 (1).

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