Cases in strategic marketing management : Vincze, Julian and Anderson, Carol

By: Vincze, Julian and Anderson, CarolContributor(s): Quelch, John AMaterial type: TextTextPublisher: Upper Saddle River, NJ : Prentice-Hall, c2001Description: viii, 280 p. : ill. ; 24 cmISBN: 0130894907 (pbk.)Subject(s): Marketing -- Latin America -- Management -- Case studiesLOC classification: HF1416.6.L38 | D36 2001
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Item type Current location Call number Status Date due Barcode
Books Books TUM Main Campus
HF 5414.13.A523 2000 (Browse shelf) Available 029932

Includes index.

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