Cases in strategic marketing management : Vincze, Julian and Anderson, Carol
Material type: TextPublisher: Upper Saddle River, NJ : Prentice-Hall, c2001Description: viii, 280 p. : ill. ; 24 cmISBN: 0130894907 (pbk.)Subject(s): Marketing -- Latin America -- Management -- Case studiesLOC classification: HF1416.6.L38 | D36 2001Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5414.13.A523 2000 (Browse shelf) | Available | 029932 |
Includes index.