Principles and practice of marketing / David Jobber.
Material type:
TextPublisher: London ; New York : McGraw-Hill, [1995]Description: xxxiv, 942p. : ill. (some col.) ; 25 cmISBN: 9780077107086Subject(s): Marketing | Marketing -- Europe -- Case studiesLOC classification: HF5415 | .J5 2004
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus | HF 5415.J5 2004 (Browse shelf) | Available | 000578 |
Includes bibliographical references and index.