TUM Library catalog › Results of search for 'ccl=su:"Marketing"'

	541.	No cover image available How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes. by Brookes, Maureen [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	542.	No cover image available How Aflac used advertising to increase the value of its corporate brand [electronic resource] / James R. Gregory. by Gregory, James R [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	543.	No cover image available The Economist [electronic resource] : a pricing experiment / Richard Sedley. by Sedley, Richard [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	544.	No cover image available KLM Airlines [electronic resource] : from crisis to social media success / Simone Kurtzke. by Kurtzke, Simone [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	545.	No cover image available British Airways [electronic resource] : a case study in social media management / Annmarie Hanlon. by Hanlon, Annmarie [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	546.	No cover image available How brands can shift toward an experience-led model [electronic resource] / Caroline Chen. by Chen, Caroline [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	547.	No cover image available One Aldwych, London [electronic resource] : combining sustainability with luxury / Andrea Nicholas. by Nicholas, Andrea [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	548.	No cover image available Cargill [electronic resource] : the importance of transparency in environmental policy / Arnd Huchzermeier. by Huchzermeier A. (Arnd) [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	549.	No cover image available Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	550.	No cover image available How can you extend the product life cycle of a FMCG brand? [electronic resource] / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Other title: How can you extend the product life cycle of a fast moving consumer goods brand.Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	551.	No cover image available Apple [electronic resource] : from subculture to cultural dominance / Lisa Peñaloza. by Peñaloza, Lisa [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	552.	No cover image available Marriott Hotels and the globalization of a brand [electronic resource] / Anil K. Gupta. by Gupta, Anil K, 1949- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	553.	No cover image available Hewlett Packard [electronic resource] : a pioneering approach to global account management / George S. Yip. by Yip, George S [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	554.	No cover image available How can a local brand compete against international giants [electronic resource] : Jollibee or "Asia's McDonald's" / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	555.	No cover image available Harley Davidson [electronic resource] : creating experience from strategy / Robert Grant. by Grant, Robert M, 1948- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	556.	No cover image available Fighting obesity with social marketing -- a case study [electronic resource] / Andrew McAuley. by McAuley, Andrew [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	557.	No cover image available Internationalization of an emerging country brand [electronic resource] : from a corner shop in Istanbul, to Oxford Street, London / Nükhet Vardar. by Vardar, Nükhet, 1961- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	558.	No cover image available 4 traits of successful marketers [electronic resource] / Drew Neisser. by Neisser, Drew [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Other title: Four traits of successful marketers.Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	559.	No cover image available The nature of the market [electronic resource] / Sangaralingham Ramesh. by Ramesh, Sangaralingham [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	560.	No cover image available Ariel Gel [electronic resource] : harnessing sustainability for competitive advantage / Mike Bernon. by Bernon, Mike [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)

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