Strategic marketing [electronic resource] : the six imperatives / Noel Capon.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2019Description: 1 online resource (1 streaming video file (38 min.) : color, sound)Subject(s): Branding (Marketing) | Business planning | Customer relations | Market segmentation | Marketing -- Management | Sales management | Strategic planningOnline resources: Click here to access online Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Business model -- Strategic marketing -- Marketing imperatives -- Addressing markets -- Retaining customers -- Market segments -- Performance objectives -- Strategic directions -- Positioning statement -- Value proposition -- Reason to believe -- Branding -- Market offer.
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Mode of access: World Wide Web.