Channels of distribution [electronic resource] / Anne Marie Doherty.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Principles of marketing: Publisher: London : Henry Stewart Talks, 2014Description: 1 online resource (1 streaming video file (61 min.) : color, sound)Subject(s): Business logistics | Delivery of goods -- Management | Franchises (Retail trade) | Industrial marketing | Marketing channels | Marketing -- Management | Physical distribution of goods -- Management | Sales managementOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Channels of distribution/marketing channels -- Types of distribution channel: consumer, B2B, service -- Channel intermediaries -- Retailers: ownership and format -- Distribution intensity -- Channel strategy -- Vertical marketing systems -- Logistics and supply chain management -- Grocery and fashion supply chains -- Channel relationships -- Franchising as a marketing channel -- Franchise market and partner selection -- Franchise relationships -- Support, power and control in the franchise channel.
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Mode of access: World Wide Web.