Doherty, Anne Marie.
Channels of distribution [electronic resource] / Anne Marie Doherty. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (61 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Channels of distribution/marketing channels -- Types of distribution channel: consumer, B2B, service -- Channel intermediaries -- Retailers: ownership and format -- Distribution intensity -- Channel strategy -- Vertical marketing systems -- Logistics and supply chain management -- Grocery and fashion supply chains -- Channel relationships -- Franchising as a marketing channel -- Franchise market and partner selection -- Franchise relationships -- Support, power and control in the franchise channel.
Access restricted to subscribers.
Mode of access: World Wide Web.
3525 Henry Stewart Talks
Business logistics.
Delivery of goods--Management.
Franchises (Retail trade)
Industrial marketing.
Marketing channels.
Marketing--Management.
Physical distribution of goods--Management.
Sales management.
Channels of distribution [electronic resource] / Anne Marie Doherty. - London : Henry Stewart Talks, 2014. - 1 online resource (1 streaming video file (61 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Channels of distribution/marketing channels -- Types of distribution channel: consumer, B2B, service -- Channel intermediaries -- Retailers: ownership and format -- Distribution intensity -- Channel strategy -- Vertical marketing systems -- Logistics and supply chain management -- Grocery and fashion supply chains -- Channel relationships -- Franchising as a marketing channel -- Franchise market and partner selection -- Franchise relationships -- Support, power and control in the franchise channel.
Access restricted to subscribers.
Mode of access: World Wide Web.
3525 Henry Stewart Talks
Business logistics.
Delivery of goods--Management.
Franchises (Retail trade)
Industrial marketing.
Marketing channels.
Marketing--Management.
Physical distribution of goods--Management.
Sales management.