Customer value analysis for product positioning & value-based pricing [electronic resource] : creating value for customers and profitable growth for your business / Bradley Gale.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Improving the customer experience: Publisher: London : Henry Stewart Talks, 2008Description: 1 online resource (1 streaming video file (40 min.) : color, sound)Other title: Customer value analysis for product positioning and value-based pricing; creating value for customers and profitable growth for your businessSubject(s): Consumer behavior | Consumer satisfaction | Consumers' preferences | Customer loyaltyOnline resources: Click here to access online | Series Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents: Talk to be added shortly A comprehensive approach to customer value analysis -- The objective is to make you aware of the data, techniques, and analysis tools for positioning and pricing your products -- Overview of the customer value analysis framework -- Case examples that illustrate how product line teams use customer value analysis to resolve competitive marketing strategy issues.
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Mode of access: World Wide Web.