Customer value analysis for product positioning & value-based pricing (Record no. 80000)
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000 -LEADER | |
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fixed length control field | 02001ngm a2200373 a 4500 |
001 - CONTROL NUMBER | |
control field | HST1789_1_2 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | UkLoHST |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m c |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr|cna|||a|||| |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | vz|czazum |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 080121s2008 enk|||||||||||s|||v|eng d |
028 50 - PUBLISHER NUMBER | |
Publisher number | 1789 |
Source | Henry Stewart Talks |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (UkLoHST)720 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (UkLU-K)000868788 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UkLU-K |
Language of cataloging | eng |
Transcribing agency | UkLU-K |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gale, Bradley T. |
Relator code | spk |
245 10 - TITLE STATEMENT | |
Title | Customer value analysis for product positioning & value-based pricing |
Medium | [electronic resource] : |
Remainder of title | creating value for customers and profitable growth for your business / |
Statement of responsibility, etc. | Bradley Gale. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Customer value analysis for product positioning and value-based pricing; creating value for customers and profitable growth for your business |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London : |
Name of publisher, distributor, etc. | Henry Stewart Talks, |
Date of publication, distribution, etc. | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (1 streaming video file (40 min.) : |
Other physical details | color, sound). |
490 1# - SERIES STATEMENT | |
Series statement | Improving the customer experience : satisfaction, perceived value and loyalty, |
International Standard Serial Number | 2056-4570 |
500 ## - GENERAL NOTE | |
General note | Animated audio-visual presentations with synchronized narration. |
500 ## - GENERAL NOTE | |
General note | Title from title frames. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Talk to be added shortly A comprehensive approach to customer value analysis -- The objective is to make you aware of the data, techniques, and analysis tools for positioning and pricing your products -- Overview of the customer value analysis framework -- Case examples that illustrate how product line teams use customer value analysis to resolve competitive marketing strategy issues. |
506 ## - RESTRICTIONS ON ACCESS NOTE | |
Terms governing access | Access restricted to subscribers. |
538 ## - SYSTEM DETAILS NOTE | |
System details note | Mode of access: World Wide Web. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer behavior. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer satisfaction. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumers' preferences. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer loyalty. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Henry Stewart talks. |
Name of part/section of a work | Business & management collection. |
-- | Improving the customer experience. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://hstalks.com/bm/720/">https://hstalks.com/bm/720/</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://hstalks.com/bm/p/259/">https://hstalks.com/bm/p/259/</a> |
Materials specified | Series |
No items available.