Personality and psychographics [electronic resource] / Namita Bhatnagar.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Why we buy: Publisher: London : Henry Stewart Talks, 2013Description: 1 online resource (1 streaming video file (46 min.) : color, sound)Other title: Personality & psychographicsSubject(s): Branding (Marketing) | Consumer behavior | Market segmentation | Marketing research | Marketing -- Psychological aspects | Psychographics | Target marketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Personality research -- Freudian theory -- Motivational research and consumption motives -- Neo-Freudian theories -- Trait theory -- Brand personality -- Animism and anthropomorphization -- Lifestyles and consumption patterns -- Lifestyle marketing perspective -- Psychographic analysis -- AIO dimensions -- VALS framework -- Geodemographic segmentation -- Food cultures -- Behavioral targeting.
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Mode of access: World Wide Web.