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1.
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Branding through experiential marketing [electronic resource] : launch of "National Geographic" in an emerging country / Nükhet Vardar.

by Vardar, Nükhet, 1961- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available :

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2.
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How brands can shift toward an experience-led model [electronic resource] / Caroline Chen.

by Chen, Caroline [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available :

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3.
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Personality and psychographics [electronic resource] / Namita Bhatnagar.

by Bhatnagar, Namita [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Other title: Personality & psychographics.Online access: Click here to access online | Series Availability: No items available :

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4.
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Subcultures and socialization [electronic resource] / Lisa Peñaloza.

by Peñaloza, Lisa [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2013Online access: Click here to access online | Series Availability: No items available :

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5.
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The use of social grading in British market research [electronic resource] / Erhard Meier.

by Meier, Erhard [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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6.
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Targeting & segmentation in marketing [electronic resource] / Peter Sleight.

by Sleight, Peter, 1944- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: Targeting and segmentation in marketing.Online access: Click here to access online | Series Availability: No items available :

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7.
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The statistics of segmentation and classification [electronic resource] / Barry Leventhal.

by Leventhal, Barry [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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8.
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Segmenting your data for maximum customer insight [electronic resource] / Mark Robinson.

by Robinson, Mark [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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9.
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Market segmentation [electronic resource] : a fundamental concept of marketing / Malcolm McDonald.

by McDonald, Malcolm, 1938- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series (Targeting and segmentation in marketing) | Series (Principles of marketing) Availability: No items available :

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10.
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How to evaluate results from direct marketing campaigns involving targeting [electronic resource] / Tom Breur.

by Breur, Tom [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Other title: How to evaluate results from a direct marketing test.Online access: Click here to access online | Series Availability: No items available :

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11.
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Geodemographics [electronic resource] / Richard Webber.

by Webber, Richard, 1947- [spk].

Material type: Film Film; Format: electronic available online remote; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2008Online access: Click here to access online | Series Availability: No items available :

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