Melewar, T.C.
Branding and brand management [electronic resource] / T.C. Melewar and Sharifah Faridah Syed Alwi. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is branding? -- Brand elements -- Brand association -- Brand image -- Perceived value -- Quality -- Brand management -- Building brand equity -- Sustaining the brand -- Key factors to branding -- Why branding? -- Why organisations brand -- New branding challenges -- Brand engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
3076 Henry Stewart Talks
Brand name products--Management.
Branding (Marketing)
Branding and brand management [electronic resource] / T.C. Melewar and Sharifah Faridah Syed Alwi. - London : Henry Stewart Talks, 2012. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Principles of marketing : guidelines for effective practice, 2056-4570 . - Henry Stewart talks. Business & management collection. Principles of marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is branding? -- Brand elements -- Brand association -- Brand image -- Perceived value -- Quality -- Brand management -- Building brand equity -- Sustaining the brand -- Key factors to branding -- Why branding? -- Why organisations brand -- New branding challenges -- Brand engagement.
Access restricted to subscribers.
Mode of access: World Wide Web.
3076 Henry Stewart Talks
Brand name products--Management.
Branding (Marketing)