TUM Library catalog › Results of search for 'su:"Brand name products"'

	1.	Brand Management by Bureau J. Edition: 0Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; The Macmillan Press Ltd ; 1981Availability: Items available for loan: TUM Main CampusCall number: HD 69 .B7 B8 1981 (1). Place hold Log in to add tags Add to cart (remove)
	2.	Brand Management by Bureau J. Edition: 0Material type: Text; Format: print ; Literary form: Not fiction Publisher: London The Macmillan Press Ltd 1981Availability: Items available for loan: TUM Main CampusCall number: HD 69 .B7 B8 1981 (2). Place hold Log in to add tags Add to cart (remove)
	3.	A Guide To Global Brand Market:Brannding Across Bordrs by Wichmann,Jack G. Edition: 0Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chicago ; Mcgraw-Hill ; 2002Availability: Items available for loan: TUM Main CampusCall number: HD 69.B7.G74 (1). Place hold Log in to add tags Add to cart (remove)
	4.	A Guide To Global Brand Market:Brannding Across Bordrs by Wichmann,Jack G. Edition: 0Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chicago Mcgraw-Hill 2002Availability: Items available for loan: TUM Main CampusCall number: HD 69.B7.G74 (1). Place hold Log in to add tags Add to cart (remove)
	5.	No cover image available Brand Sense ; How To Build Powerful Brands Through Touch, Taste, Smell, Sight & Sound by Kotler, Philip. Edition: 0Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2005Availability: Items available for loan: TUM Main CampusCall number: HD 69.B7 L548 2005 (1). Place hold Log in to add tags Add to cart (remove)
	6.	Advanced Brand Management From Vision To Valuation by . Edition: 0Material type: Text; Format: print ; Literary form: Not fiction Publisher: Asia John Wiley And Sons 2002Availability: Items available for loan: TUM Main CampusCall number: HD 69.B7 T448 2002 (1). Place hold Log in to add tags Add to cart (remove)
	7.	How to use advertising to build strong brands by Jones, John Philip. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Londo Sage Publications 1999Availability: Items available for loan: TUM Main CampusCall number: HF 6161 .B4 H69 1999 (2). Place hold Log in to add tags Add to cart (remove)
	8.	The new strategic brand management by Kapferer,Jean-Noel. Edition: 4th ednMaterial type: Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2008Availability: Items available for loan: TUM Main CampusCall number: HD69.K37 2008 (1). Place hold Log in to add tags Add to cart (remove)
	9.	Momentum How Companies Become Unstoppable Market Forces by Ricci Ron. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston Volkmann 2002Availability: Items available for loan: TUM Main CampusCall number: HF 5415 .R5416 2002 (1). Place hold Log in to add tags Add to cart (remove)
	10.	Innovation in branding and advertising communication / edited by Lluís Mas-Manchón. by Mas Manchón, Lluís [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Routledge, 2021Copyright date: ©2021Online access: Taylor & Francis \| OCLC metadata license agreement Availability: No items available : Log in to add tags Add to cart (remove)
	11.	No cover image available Zomato [electronic resource] : repositioning amid COVID-19 / K. G. Suresh. by Suresh, K. G [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2022Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	12.	No cover image available Influencer marketing [electronic resource] : introduction from an influencer / Eltoria. by Eltoria [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online \| Series Availability: No items available : Log in to add tags Add to cart (remove)
	13.	No cover image available Building global brands [electronic resource] : a visual hammer / Laura Ries. by Ries, Laura [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	14.	No cover image available Internationalization of national products [electronic resource] : Juan Valdez Café / Massiel C. Henríquez Parodi. by Henríquez Parodi, Massiel C [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2021Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	15.	No cover image available The right time to change a logo - an extreme case of a parcel delivery company [electronic resource] / Nükhet Vardar. by Vardar, Nükhet [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2020Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	16.	No cover image available How to neglect a strong brand and lose a market [electronic resource] : three cases / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2018Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	17.	No cover image available Social media monitoring as a way to learn about consumer insights [electronic resource] / Mariusz Soltanifar. by Soltanifar, Mariusz [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	18.	No cover image available McDonalds [electronic resource] : customising a universal brand image / Marieke de Mooij. by Mooij, Marieke K. de, 1943- [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	19.	No cover image available What's in a name? [electronic resource] : brands and choosing a name identity / Jan Ward. by Ward, Jan [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2019Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)
	20.	No cover image available Johnson & Johnson and Union Carbide [electronic resource] : how to leverage a strong brand to retain trust / Robert F. Lauterborn. by Lauterborn, Robert F [spk]. Material type: Film; Format: electronic available online ; Type of visual material: videorecording Publisher: London : Henry Stewart Talks, 2017Online access: Click here to access online Availability: No items available : Log in to add tags Add to cart (remove)

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Your search returned 33 results.