Solomon, Michael R.
Consumer behavior why we buy / [electronic resource] : Michael R. Solomon. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (74 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is consumer behavior (CB)? -- Brand meaning and financial value -- The voice of the consumer -- The pyramid of consumer behaviour -- The consumer decision making process -- Organization of stimuli -- The power of product/package design -- Brands and self -- Gender roles -- Brand personality -- Activities, interests, and opinions -- The purchase environment -- Emerging trends in CB -- Global consumer culture -- Geographic, Race, Class, Gender, Sensory boundaries -- Traditional and updated communications models.
Access restricted to subscribers.
Mode of access: World Wide Web.
3317 Henry Stewart Talks
Branding (Marketing)
Communication in marketing.
Consumer behavior--Sex differences.
Consumer behavior.
Consumers--Decision making.
Consumers--Psychology.
Consumption (Economics)--Social aspects.
Marketing--Psychological aspects.
Shopping--Psychological aspects.
Consumer behavior why we buy / [electronic resource] : Michael R. Solomon. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (74 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: What is consumer behavior (CB)? -- Brand meaning and financial value -- The voice of the consumer -- The pyramid of consumer behaviour -- The consumer decision making process -- Organization of stimuli -- The power of product/package design -- Brands and self -- Gender roles -- Brand personality -- Activities, interests, and opinions -- The purchase environment -- Emerging trends in CB -- Global consumer culture -- Geographic, Race, Class, Gender, Sensory boundaries -- Traditional and updated communications models.
Access restricted to subscribers.
Mode of access: World Wide Web.
3317 Henry Stewart Talks
Branding (Marketing)
Communication in marketing.
Consumer behavior--Sex differences.
Consumer behavior.
Consumers--Decision making.
Consumers--Psychology.
Consumption (Economics)--Social aspects.
Marketing--Psychological aspects.
Shopping--Psychological aspects.