Atorough, Peter,

Omni-channel operations what operations and supply chain managers should know and why they should care / [electronic resource] : Peter Atorough. - London : Henry Stewart Talks, 2015. - 1 online resource (1 streaming video file (18 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: What Omni-channels are -- Importance of omni-channels -- Implication of omni-channels on business practice -- Business requirements for an omni-channel.

Access restricted to subscribers.


Mode of access: World Wide Web.

3887 Henry Stewart Talks


Business enterprises--Communication systems--Management.
Business logistics.
Consumer satisfaction.
Consumers' preferences.
Consumers--Attitudes.
Customer services--Management.
Electronic commerce.
Internet marketing.
Mobile commerce.
Retail trade.
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