Rein, Irving J.
Fan connectivity and brand transformation the ultimate fighter championship experience / [electronic resource] : Irving Rein and Ben Shields. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields. Title from title frames.
Access restricted to subscribers.
The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.
Mode of access: World Wide Web.
7005 Henry Stewart Talks
Ultimate Fighting Championship (Organization)
UFC (Mixed martial arts event)
Branding (Marketing)
Communication in marketing.
Mixed martial arts--Psychological aspects.
Sports spectators--Psychology.
Sports--Marketing--Case studies.
Fan connectivity and brand transformation the ultimate fighter championship experience / [electronic resource] : Irving Rein and Ben Shields. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (2 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Attracting and retaining sports fans / by Irving Rein and Ben Shields. Title from title frames.
Access restricted to subscribers.
The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.
Mode of access: World Wide Web.
7005 Henry Stewart Talks
Ultimate Fighting Championship (Organization)
UFC (Mixed martial arts event)
Branding (Marketing)
Communication in marketing.
Mixed martial arts--Psychological aspects.
Sports spectators--Psychology.
Sports--Marketing--Case studies.