Roll, Martin, 1967-
AmorePacific and the magic of Korean beauty [electronic resource] / Martin Roll. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Managing brands in Asia. Title from title frames.
Access restricted to subscribers.
This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia.
Mode of access: World Wide Web.
7063 Henry Stewart Talks
Amorepacific (Firm)
Brand name products--Management.--Korea
Brand name products--Marketing.--Korea
Branding (Marketing)--Case studies.
Branding (Marketing)--Korea.
Cosmetics--Marketing--Case studies.
Marketing--Asia--Case studies.
AmorePacific and the magic of Korean beauty [electronic resource] / Martin Roll. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (3 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Managing brands in Asia. Title from title frames.
Access restricted to subscribers.
This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia.
Mode of access: World Wide Web.
7063 Henry Stewart Talks
Amorepacific (Firm)
Brand name products--Management.--Korea
Brand name products--Marketing.--Korea
Branding (Marketing)--Case studies.
Branding (Marketing)--Korea.
Cosmetics--Marketing--Case studies.
Marketing--Asia--Case studies.