Kaul, Asha.
Corporate branding [electronic resource] / Asha Kaul. - London : Henry Stewart Talks, 2021. - 1 online resource (1 streaming video file (35 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Merger and acquisition -- The case of L&T and Mindtree -- Communication Strategy -- Hostile takeover -- Brand reputation.
Access restricted to subscribers.
Mode of access: World Wide Web.
5362 Henry Stewart Talks
Larsen & Toubro Limited.
Mindtree Limited.
Branding (Marketing)
Communication in marketing.
Consolidation and merger of corporations--Case studies.
Corporate image--Management.
Corporations--Public relations.
Corporate branding [electronic resource] / Asha Kaul. - London : Henry Stewart Talks, 2021. - 1 online resource (1 streaming video file (35 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Merger and acquisition -- The case of L&T and Mindtree -- Communication Strategy -- Hostile takeover -- Brand reputation.
Access restricted to subscribers.
Mode of access: World Wide Web.
5362 Henry Stewart Talks
Larsen & Toubro Limited.
Mindtree Limited.
Branding (Marketing)
Communication in marketing.
Consolidation and merger of corporations--Case studies.
Corporate image--Management.
Corporations--Public relations.