Marketing communications Integrating offline and online with social media

By: Smith, P. RMaterial type: TextTextPublisher: Philadelphia, PA : Kogan Page, 2011Edition: 5th edDescription: xviii, 483 p .; 25 cmISBN: 9780749461935Subject(s): Communication in marketingLOC classification: HF 5415.123 .S65 2011
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