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Marketing communications (Record no. 57585)

000 -LEADER
fixed length control field	00600nam a2200217Ia 4500
001 - CONTROL NUMBER
control field	16524493
003 - CONTROL NUMBER IDENTIFIER
control field	000
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210723101445.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150525s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749461935
040 ## - CATALOGING SOURCE
Transcribing agency	TUM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.123 .S65 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Smith, P. R
245 ## - TITLE STATEMENT
Title	Marketing communications
Remainder of title	Integrating offline and online with social media
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Philadelphia, PA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 483 p
Dimensions	.; 25 cm.
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Permanent Location	Current Location	Date acquired	Cost, normal purchase price	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Koha item type	Date last checked out	Price effective from
TUM Main Campus	TUM Main Campus	11/14/2014	4175.56	29759		HF 5415.123 .S65 2011	029947	11/14/2014	29759	Books
TUM Main Campus	TUM Main Campus	11/14/2014	4175.56	29761	1	HF 5415.123 .S65 2011	029986	04/21/2016	29761	Books	04/18/2016
TUM Main Campus	TUM Main Campus	11/14/2014	4175.56	29760		HF 5415.123 .S65 2011	029977	11/14/2014	29760	Books
TUM Main Campus	TUM Main Campus	05/25/2015	4175.56			HF 5415.123 .S65 2011	29761	05/25/2015		Books		05/25/2015

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