Smith, P. R
Marketing communications Integrating offline and online with social media - 5th ed. - Philadelphia, PA : Kogan Page, 2011. - xviii, 483 p .; 25 cm.
Includes index.
9780749461935
Communication in marketing.
HF 5415.123 .S65 2011
Marketing communications Integrating offline and online with social media - 5th ed. - Philadelphia, PA : Kogan Page, 2011. - xviii, 483 p .; 25 cm.
Includes index.
9780749461935
Communication in marketing.
HF 5415.123 .S65 2011