Services Marketing: Integrating customer focus across the firm.
Material type:
TextPublisher: New York: McGraw - Hill, 2009. Edition: 5th edDescription: xxviii,708p.:illISBN: 9780071263931Subject(s): service industries--Marketing. Customer services. Marketing
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TUM Main Campus | HD 9980.5 .Z45 2009 (Browse shelf) | 30158 | Available | 114B05495 |
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| HD 9980.5.Z45 2003 Services Marketing; Intergrated Customer Service Across The Firm | HD 9980.5.Z45 2003 Services Marketing; Intergrated Customer Service Across The Firm | HD 9980.5.Z45 2003 Services Marketing : Intergrating Customer Focus | HD 9980.5 .Z45 2009 Services Marketing: Integrating customer focus across the firm. | HD9992.H6 2005 Leisure Marketing:a global perspective | HD 9999.I492 Information Marketing | HD 9999.T4 To Save An Elephant: The Undercover Investigation Into The Illegal Ivory Trade |
Includes Index.