Zeithaml, Valarie A.
Services Marketing: Integrating customer focus across the firm. - 5th ed. - New York: McGraw - Hill, 2009. - xxviii,708p.:ill.
Includes Index.
9780071263931
service industries--Marketing. Customer services. Marketing.
Services Marketing: Integrating customer focus across the firm. - 5th ed. - New York: McGraw - Hill, 2009. - xxviii,708p.:ill.
Includes Index.
9780071263931
service industries--Marketing. Customer services. Marketing.