TUM Library catalog › Details for: Services Marketing: Integrating customer focus across the firm.

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Services Marketing: Integrating customer focus across the firm.

By: Zeithaml, Valarie AMaterial type: Text

TextPublisher: New York: McGraw - Hill, 2009. Edition: 5th edDescription: xxviii,708p.:illISBN: 9780071263931Subject(s): service industries--Marketing. Customer services. Marketing

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Books	TUM Main Campus	HD 9980.5 .Z45 2009 (Browse shelf)	30158	Available		114B05495

Includes Index.