Strategic Marketing:Planning and Control
Material type:
TextPublisher: New York Elsevier 2001Edition: 3rd edDescription: xvi,324p .:ill, 25cmISBN: 978-07506-8271-8Subject(s): Sales PromotionLOC classification: HF 5415.135 .D78 2001
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TUM Main Campus | HF 5415.135 .D78 2001 (Browse shelf) | Available | 029058 |