Zomato [electronic resource] : repositioning amid COVID-19 / K. G. Suresh.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2022Description: 1 online resource (1 streaming video file (06 min.) : color, sound)Subject(s): Zomato | Brand name products -- Management | Business planning | COVID-19 Pandemic, 2020- -- Economic aspects | COVID-19 Pandemic, 2020- -- India | Crisis management | Food industry and trade -- Management -- IndiaOnline resources: Click here to access online Summary: This case study looks at Indian restaurant aggregation and food delivery startup Zomato, how they adjusted operations during COVID-19 to rebrand themselves in a time of crisis.
Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Media relations.
Title from title frames.
Access restricted to subscribers.
This case study looks at Indian restaurant aggregation and food delivery startup Zomato, how they adjusted operations during COVID-19 to rebrand themselves in a time of crisis.
Mode of access: World Wide Web.