Suresh, K. G.,
Zomato repositioning amid COVID-19 / [electronic resource] : K. G. Suresh. - London : Henry Stewart Talks, 2022. - 1 online resource (1 streaming video file (06 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Media relations. Title from title frames.
Access restricted to subscribers.
This case study looks at Indian restaurant aggregation and food delivery startup Zomato, how they adjusted operations during COVID-19 to rebrand themselves in a time of crisis.
Mode of access: World Wide Web.
7233 Henry Stewart Talks
Zomato.
Brand name products--Management.
Business planning.
COVID-19 Pandemic, 2020---Economic aspects.
COVID-19 Pandemic, 2020---India.
Crisis management.
Food industry and trade--Management--India.
Zomato repositioning amid COVID-19 / [electronic resource] : K. G. Suresh. - London : Henry Stewart Talks, 2022. - 1 online resource (1 streaming video file (06 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Media relations. Title from title frames.
Access restricted to subscribers.
This case study looks at Indian restaurant aggregation and food delivery startup Zomato, how they adjusted operations during COVID-19 to rebrand themselves in a time of crisis.
Mode of access: World Wide Web.
7233 Henry Stewart Talks
Zomato.
Brand name products--Management.
Business planning.
COVID-19 Pandemic, 2020---Economic aspects.
COVID-19 Pandemic, 2020---India.
Crisis management.
Food industry and trade--Management--India.