MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
Material type: TextPublisher: London ; Philadelphia : Kogan Page Limited, 2009Description: xviii, 349 p. : ill. ; 25 cmISBN: 9780749455477Subject(s): Marketing research.; Small business Management.; Success in businessItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415.2 .K245 2009 (Browse shelf) | 29863 | Available | 029080 |
Includes index.