Kaden, Robert J.
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson. - London ; Philadelphia : Kogan Page Limited, 2009. - xviii, 349 p. : ill. ; 25 cm.
Includes index.
9780749455477
Marketing research.; Small business Management.; Success in business.
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson. - London ; Philadelphia : Kogan Page Limited, 2009. - xviii, 349 p. : ill. ; 25 cm.
Includes index.
9780749455477
Marketing research.; Small business Management.; Success in business.