000 -LEADER |
fixed length control field |
00738nam a2200193Ia 4500 |
001 - CONTROL NUMBER |
control field |
89960 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
000 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210723131550.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749455477 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
TUM |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kaden, Robert J. |
245 ## - TITLE STATEMENT |
Title |
MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
London ; |
-- |
Philadelphia : |
Name of publisher, distributor, etc. |
Kogan Page Limited, |
Date of publication, distribution, etc. |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 349 p. : ill. |
Dimensions |
; 25 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research.; |
Topical term following geographic name as entry element |
Small business Management.; |
Location of event |
Success in business. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |