Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler]
Material type:
TextPublisher: Boston, Mass. : Harvard Business School Press, c2004Description: xv, 270 p. : ill. ; 24 cmISBN: 1591392101Subject(s): Marketing.; Strategic planning
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Books
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TUM Main Campus | HF 5415 .K83 2004 (Browse shelf) | Available | 029137 |