Kumar, Nirmalya.
Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] - Boston, Mass. : Harvard Business School Press, c2004. - xv, 270 p. : ill. ; 24 cm.
1591392101
Marketing.;
Strategic planning.
Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] - Boston, Mass. : Harvard Business School Press, c2004. - xv, 270 p. : ill. ; 24 cm.
1591392101
Marketing.;
Strategic planning.