| 000 -LEADER |
|---|
| fixed length control field |
00595nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
89959 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210723130904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591392101 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, Nirmalya. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 270 p. : ill. |
| Dimensions |
; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing.; |
| -- |
Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
