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1.
Competing Through Services:Strategy And Implementation

by Vandermerwe Sandra.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Prentice Hall 1994Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.V36 1994 (1).

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2.
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Services Marketing; Intergrated Customer Service Across The Firm

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York ; Mgrawhill ; 2003Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.Z45 2003 (1).

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3.
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Services Marketing; Intergrated Customer Service Across The Firm

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Mgrawhill 2003Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.Z45 2003 (1).

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4.
Services Marketing : Intergrating Customer Focus

by Mary Jo Bitner.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Mc Graw-Hill 2003Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.Z45 2003 (1).

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5.
Managing Quality In The Service Sector

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1996Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.A8 (1).

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6.
Competitive Strategies For Organisations

by Mcmanus John.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Macmillan 1999Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.B67 1999 (1).

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7.
Services Marketing: Intergrating Customer Focus Accross The Firm

by Mary Jo Bitner.

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Irwin Mcgrawhill 2000Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.245 2000 (1).

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8.
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Service Operation Management: Improving Service Delivery

by .

Edition: 0Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 2005Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5.J647 2005 (1).

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9.
Services Marketing: Integrating customer focus across the firm.

by Zeithaml, Valarie A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw - Hill, 2009. Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5 .Z45 2009 (1).

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10.
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The management and marketing of services

by Mudie, Peter.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ;Boston : ; Butterworth Heinemann, ; 1999Availability: Items available for loan: TUM Main CampusCall number: HD 9980.5 .M83 1999 (1).

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