How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2017Description: 1 online resource (1 streaming video file (5 min.) : color, sound)Subject(s): Four Seasons Hotels & Resorts | Westin Hotels | Branding (Marketing) | Hotels -- Marketing -- Case studies | Luxuries -- MarketingOnline resources: Click here to access online | Series Summary: This case study describes how Starwood developed the Westin chain of hotels as an upmarket, health-conscious brand by emphasizing service as well as symbolic and emotional values, and compares this to the way the Four Seasons hotel chain developed its image as a luxury brand.Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Product specialization: how different brands compete.
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This case study describes how Starwood developed the Westin chain of hotels as an upmarket, health-conscious brand by emphasizing service as well as symbolic and emotional values, and compares this to the way the Four Seasons hotel chain developed its image as a luxury brand.
Mode of access: World Wide Web.