Brookes, Maureen,
How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (5 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Product specialization: how different brands compete. Title from title frames.
Access restricted to subscribers.
This case study describes how Starwood developed the Westin chain of hotels as an upmarket, health-conscious brand by emphasizing service as well as symbolic and emotional values, and compares this to the way the Four Seasons hotel chain developed its image as a luxury brand.
Mode of access: World Wide Web.
7053 Henry Stewart Talks
Four Seasons Hotels & Resorts.
Westin Hotels.
Branding (Marketing)
Hotels--Marketing--Case studies.
Luxuries--Marketing.
How Westin Hotels and Four Seasons leveraged symbolic values to build their brands [electronic resource] / Maureen Brookes. - London : Henry Stewart Talks, 2017. - 1 online resource (1 streaming video file (5 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Product specialization: how different brands compete. Title from title frames.
Access restricted to subscribers.
This case study describes how Starwood developed the Westin chain of hotels as an upmarket, health-conscious brand by emphasizing service as well as symbolic and emotional values, and compares this to the way the Four Seasons hotel chain developed its image as a luxury brand.
Mode of access: World Wide Web.
7053 Henry Stewart Talks
Four Seasons Hotels & Resorts.
Westin Hotels.
Branding (Marketing)
Hotels--Marketing--Case studies.
Luxuries--Marketing.