Isolating the increase in brand value [electronic resource] / James R. Gregory.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection: Publisher: London : Henry Stewart Talks, 2016Description: 1 online resource (1 streaming video file (6 min.) : color, sound)Subject(s): Branding (Marketing) -- Case studies | Corporations -- Public relations | Rate of returnOnline resources: Click here to access online Summary: The case study reviews how a large commodity transportation company separated out the value of its spending on "Brand" from other market noise.Animated audio-visual presentation with synchronized narration.
Bite-size case study extracted from the talk: Valuing corporate brands / by James R. Gregory.
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The case study reviews how a large commodity transportation company separated out the value of its spending on "Brand" from other market noise.
Mode of access: World Wide Web.