Gregory, James R.
Isolating the increase in brand value [electronic resource] / James R. Gregory. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (6 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Valuing corporate brands / by James R. Gregory. Title from publisher's web site.
Access restricted to subscribers.
The case study reviews how a large commodity transportation company separated out the value of its spending on "Brand" from other market noise.
Mode of access: World Wide Web.
7014 Henry Stewart Talks
Branding (Marketing)--Case studies.
Corporations--Public relations.
Rate of return.
Isolating the increase in brand value [electronic resource] / James R. Gregory. - London : Henry Stewart Talks, 2016. - 1 online resource (1 streaming video file (6 min.) : color, sound). - The business & management collection, 2056-4570 . - Henry Stewart talks. Business & management collection. .
Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: Valuing corporate brands / by James R. Gregory. Title from publisher's web site.
Access restricted to subscribers.
The case study reviews how a large commodity transportation company separated out the value of its spending on "Brand" from other market noise.
Mode of access: World Wide Web.
7014 Henry Stewart Talks
Branding (Marketing)--Case studies.
Corporations--Public relations.
Rate of return.